Blending color and code into a bold visual system

Challenge

Visualizing tech through motion and color

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Improving direct user contact

konfetti Reviews

The goal: Improving trust and conversions by implementing more UCG content on konfetti, experience focused, Partner first platform.

What is konfetti?

Founded in 2021 and headquartered in Berlin, konfetti serves as a marketplace connecting users with over 8,000 experiences, including cooking classes, pottery workshops, cocktail-making sessions, and more.

A Small seller problem

Some newer and smaller Partners, faced several problems:

AI-generated, stock or irrelevant pirctures
no customer videos or captivating and relatable photos
Competitive offerings but low sales compared to top ranking

On the other hand, the platform had problems with:

cart drop-off rates
creating trust in the payment process
having homogenous trust across the variety of events

We tried adding security badges and improving checkout layouts.
This helped established Partners but did little for newer ones with few reviews.

New feature!

This is a handy template you can use for your apps (as a an onboarding tip feature for instance). Feel free to resize it, change colours and modify the arrow position.

Results

A vibrant system for a bold digital future

Text reviews

2023

Improvements

Images

We added basic text reviews on the Store and in the Partner Area.
This helped but didn't solve trust issues for Partners with poor visuals and and imprecise course descriptions.

- Optimized descriptions and images across classes
- Redesigned the review layout
- Extended Reviews to Partner booking websites through Widgets and the Booking solution

We added reviewer profile photos to increase trust.
This review didn’t go live: German users are less comfortable sharing photos in online ecommerce profiles.
Research showed cultural differences in review preferences due to “cultural differences in uncerainty and avoidance” - Knauß Jessica, Elsner Mark (2023), Photos in Online Reviews of Search Goods. Proceedings of the European Marketing Academy, 52nd, (114463)

Social proof

Holistic approach

Beyond the business data, I wanted to investigate the cart drop-off from a holistic perspective.

I hypothesized that the issue wasn’t just the lack of clarity we had already addressed, but a lack of social proof creating a trust gap for certain partners.

To prove that visual social proof could drive impact, I conducted a heuristic evaluation of the initial layout and audited our internal review management—which was currently a manual, high-touch process draining other teams' resources.

By mapping the full customer journey, I was able to demonstrate how a friction-filled review experience was preventing users from reaching a successful checkout.

Customer Journeys

Admin Journey

Wireflow

A positive fourth iteration:

We removed the profile image requirement We streamlined the upload process and segmented it to each type of product We supported more media types for photos and videos

NUMBERS THAT SPEAK

On the left you can see a graph on Sessions by acquisitions, and on the right the conversion rate jump. Add-to-cart actions increased by 261% based on Analytics data Conversion rates improved by 80.46% compared to text-only reviews Friend referrals increased significantly Review scores improved due to more accurate customer expectations There results of course cant’be only a direct result of the implementation of reviews, but of a synergic company effort to improve content and authenticity around the website.